|
Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of coffee. Trung Nguyên is the largest domestic coffee brand within Vietnam, and exports its products to more than 60 countries, including major Asian markets such as Japan and Singapore.〔(Coffee Leader, Trungnguyen.com.vn )〕 The group, established in 1996 in Buôn Ma Thuột, Đắk Lắk Province,〔(History of Trung Nguyen Corporation, Trungnguyen.com.vn )〕 is composed of six members: Trung Nguyen Corporation JSC, Trung Nguyen Instant Coffee Company JSC, Trung Nguyen Coffee LLC, G7 Commercial Services Company, Đặng Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and G7 Ministop Joint Venture Company. Its chairman and CEO is Đặng Lê Nguyên Vũ, who is regarded as Vietnam's Coffee King.〔(Chairman Vu, Vietnam's Coffee King, Forbes )〕 ==Milestones== *1996: Đặng Lê Nguyên Vũ founded Trung Nguyên in Buôn Ma Thuột city – Vietnam’s coffee capital.〔( Trung Nguyên Milestone, Trungnguyen.com.vn )〕 *1998: Opened the first coffee shop in Hồ Chí Minh city. *2001: Being presented at all domestic provinces, successfully franchising in Japan, Thailand, Cambodia... *2003: Launched G7 instant coffee. *2006: Developing G7 Mart, being selected to serve at APEC 2006, starting “Coffee sanctuary” project in Buôn Ma Thuột. *2008: Established office in Singapore. *2010: Trung Nguyên coffee products were exported to over 60 countries around the world, especially the U.S, Canada, Russia, England, Germany, Japan, China, ASEAN, etc. *2012: Trung Nguyên Coffee was the favourite coffee brand in Việt Nam. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Trung Nguyên」の詳細全文を読む スポンサード リンク
|